Lotus Living FL is a wellness-focused brand centered on mindfulness, gratitude, emotional well-being, and intentional living. Through weekly content, social media, and email marketing, the brand creates a calm and supportive space for audiences looking to build healthier habits and reconnect with themselves.
I supported Lotus Living FL through newsletter writing, social media content, campaign support, and brand voice development. The work focused on creating consistent, thoughtful content that felt personal, approachable, and aligned with the brand’s mission. Across the project, I helped grow the brand’s social media audience by 15% and increase audience engagement by 20%.
Project Snapshot
The challenge
The approach
I created a sustainable, multi-channel content and brand system that amplifies her voice and drives action:
Website Development: Built and manage a streamlined Webflow site that serves as a landing page hub, with clear CTAs, service breakdowns, a freebie offer, and newsletter sign-up.
Messaging & Voice System: Documented tone (witty, candid, compassionate) and topic pillars to keep content on-brand across channels.
Newsletter Engine (Lotus Living): Planned monthly themes; drafted main essay + actionable sidebar; built branded graphics, mood trackers, and freebie spotlights; managed layout, delivery, and audience segmentation.
Lead Magnet + List Growth: Designed a Self-Care Workbook and other freebies; mapped opt-in flow and thank-you sequence; set list hygiene/segmenting best practices.
YouTube Setup: Launched Lotus Living with Jessica Frederic (channel structure, descriptions, thumbnails, playlists) to house long-form content and guided meditations.
Social Content System: Repurposed newsletter ideas into weekly posts; built Canva templates; balanced education, relatability, and clear offers.
Event & Workshop Support: Packaged and promoted offerings (e.g., the Blood Sugar Workshop) with landing copy, graphics, and email/social sequences.
Offer Positioning & Compliance: Clear differentiation between psychotherapy (FL) and coaching (multi-state virtual) in copy, CTAs, and disclosures.
Building a cohesive, values-driven brand for a psychotherapist and coach - spanning website, newsletter, YouTube, and workshops - so the message lands with the right people and converts curiosity into clients.
Jessica is a licensed clinical social worker with a clear point of view: practical, holistic, a little sassy, and very human. But her content lived in different places with different tones (therapy vs. coaching), and the brand needed a consistent system to:
Clarify offers (therapy in FL; coaching/education beyond FL).
Show up regularly with content that feels like her (not corporate).
Create a simple, professional website presence that guides people to the right services.
Turn readers into subscribers, clients, and workshop attendees—without burning her out.
The results
A centralized digital hub through her Squarespace landing page - giving prospective clients a clear, professional first touchpoint.
A consistent, repeatable content cadence across email, social, and YouTube - rooted in Jessica’s authentic voice.
Clear pathways from discovery → website → newsletter → consult/workshop - reducing friction and confusion.
Branded asset library (templates, graphics, checklists) that speeds production and keeps everything cohesive.
Audience trust & engagement strengthened through monthly themes and practical, save-worthy resources.
Scalable system ready for new offerings (talks, workshops, groups) without reinventing the wheel each time for Jess as a new mother.
The Work
Click the Monthly Newsletter image to view all past issues of the Lotus Living Newsletter
yoga flow video playlist
Check out Lotus Living on Social Media
Click the workbook image to jump to the full workbook
meditation video playlist
Jessica Frederic, LCSW - Lotus Living FL
This finally sounds like me and my clients notice. The system makes content doable, not overwhelming.
Let’s work together
Are you a therapist, coach, or wellness brand who wants a simple website, clear content system, and authentic messaging that actually converts?
Let’s build it together.