Adrienne Hines, Bankruptcy Attorney

The Lady Like Lawyer

Social Media, Brand Growth, and Digital Strategy for a Bankruptcy Education Brand

The Lady Like Lawyer is the public-facing brand of Adrienne Hines, a Northwest Ohio bankruptcy attorney focused on helping people understand debt relief with dignity. Through approachable legal education, stigma-free messaging, and clear digital content, the brand helps people see bankruptcy as a tool for financial freedom, not failure.

I supported The Lady Like Lawyer through social media strategy, digital marketing, website management, PR, content planning, affiliate support, and brand development. The work focused on growing Adrienne’s visibility, building trust with audiences, and turning complex financial and legal topics into accessible content people could understand and act on.

Project Snapshot

the challenge

the approach

I worked with Adrienne to build The Lady Like Lawyer brand from the ground up and scale her digital presence by:

Managing and updating her website to keep content fresh, accessible, and aligned with her brand.
Developing a consistent brand identity across TikTok, website, and digital channels.
Supporting partnerships with brands and creators to expand reach and create new revenue streams.
Overseeing a monthly retainer package that includes PR research, social consulting, and video editing.
Designing branded assets in Canva and building out her newsletter signup flow.
Managing the publication and executive production of her podcast, High Heels and Hay Bales.
Preparing sponsorship and media kits to position Adrienne for collaborations and monetization opportunities.

Helping a seasoned bankruptcy attorney transform her professional expertise into a digital-first brand that educates, builds trust, and connects with an audiences across all major social media platforms.

Adrienne Hines has 30 years of experience practicing bankruptcy law, but her expertise wasn’t reaching the people who needed it most. She wanted to expand her presence online, bust myths about bankruptcy, and position herself as a go-to authority for everyday people struggling with debt. At the same time, she needed support managing her growing TikTok community, securing partnerships, and scaling her brand into new formats like podcasting.

the Results

Grew TikTok to 174,843+ followers and 1.5M+ likes, strengthening her platform as a trusted voice in bankruptcy education. Over 225,000 followers and growing across all social media platforms.
Built out a national referral network of bankruptcy attorneys, ensuring people across the U.S. could get credible legal help.
Developed brand partnerships that expanded reach and positioned Adrienne for future sponsorships.
Secured media features highlighting Adrienne as a subject-matter expert in The New York Times, Investopedia and more. Links below.
Streamlined her brand systems, giving her more time to focus on clients and content creation.
Positioned The Lady Like Lawyer as a recognizable brand with multiple content streams (social, website, newsletter, etc…)