Liverpool west productions
Documentary Film Production & Distribution | Ongoing Brand and Social Media
The situation
the strategy
the numbers across the slate
miss o’dell
Borrowed Time: Lennon’s Last Decade
Four film campaigns. One repeatable engine.
6.8 million organic views
4 million reached
367,000 engagements
248 organic posts
57,000 link clicks on $4,500 in ad spend
$0.08 average cost per click
That last number is the one to sit with. Eight cents a click is rare. Most paid social runs five to ten times that. That's what spending where it earns looks like.
the slate
a love letter to the beatles
evolver 62
what worked
how i work
the outcome
A film company lives and dies by its releases, but the brand can't go quiet between them. Liverpool West needed a presence that stays warm year-round, then ramps up when a production hits its window. One entity, two speeds.
Every film follows the same release arc. It opens in a paid window where people buy or rent to watch, then moves to a free platform like Tubi for the long tail. The marketing money goes where it earns. Heavy in the paid window to drive sales and streams, then light once the film goes free, just enough to keep the train moving.
I run paid ads at the front of each release to push early sales and streams. The organic engine runs the whole way through. I pull clips from each film and build them into social content, mostly graphics and short video, every piece carrying a hook, a caption, and a clear call to action. Same system, applied film after film.
no hamburg, no beatles
Video beat static across every campaign. Influencer-led content carried the biggest posts. These aren't one-off wins. They're patterns I now build into each launch from day one.
I partner directly with the company's VP, who hands off what I need and lets me run. That trust is the point. It means fast turnarounds, content that ships, and a brand voice that stays consistent across every release without a committee slowing it down.
Liverpool West has a brand that doesn't reset to zero when a film wraps. The audience compounds. Each release launches from a bigger base than the last, and the system gets sharper every time. The work earned a long-term seat managing the brand and social presence going forward.
in the media
check out liverpool’s socials
let’s work together
Running a business or brand can be overwhelming - you don’t have to do it alone. Drop me a note and let’s figure it out together.